Creative marketing

Haideti sa analizam urmatoarea poveste ce a facut inconjurul Internetului:

“I Heart Zappos

I really do.

One bright, extraordinary note in all of the sad stuff of the last few weeks – in May we had ordered several pairs of shoes from Zappos for my mom. She’d lost a lot of weight, and her old shoes were all too big. She had a whole new wardrobe of clothes in pretty colors, that fit, so I wanted her to have some pretty shoes that fit, too, when I took her up to Oregon to stay where her sister is. Out of seven pairs, only two fit. Not bad considering she’d never been this thin, so I was winging it, and the return shipping is free. Continua sa citesti »

publicat de Sorin \\ cuvinte cheie: campanie, marketing, word of mouth, zappos

Definit drept “primul festival online de publicitate din Romania”, BestAds 2007 si-a desemnat castigatorii.

Castigator BestAds la categoria Spot TV

A castigat spotul MMS, realizat de Cohn&Jansen/Ashley&Holmes pentru COSMOTE. Mie personal nu mi-a placut atat de mult, nu stiu ce sa zic. L-am uitat instantaneu, a trebuit sa vad inca o data video-ul ca sa imi reamintesc. Sunt curios daca a crescut rata de MMS-uri transmise in reteaua Cosmote, eu cred ca nu.

Castigator BestAds la categoria “Cel mai bun print din 2007″

La aceasta categorie ambele printuri sunt reusite (parerea mea). Primul foarte curajos, provocator (lucrarea “Oaie” realizata de Propaganda pentru Radio Guerrilla), al doilea inteligent, subtil, frumos ( Prigat – Felina al celor de la 23 Communication Ideas). Iata-le:
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publicat de Sorin \\ cuvinte cheie: 2007, BestAds, campanie, online, prigat, print, sprite, zaraza